About us

How this came about and what to expect

We have worked with multiple farmers, the Pasture Fed Livestock Association (PFLA) and soils advisor Niels Corfield to develop an app with a series of low-cost soils tests that you can do on your own farm.

No paper, no writing lengthy observations, with the app you follow the list of soil tests and then quickly and easily enter a number to record your result. No internet needed.

When you get back to the office, synchronise the phone and all your measurements will be online. No need to download specialist software, it can be viewed on any computer when you login to the website.

As you take more measurements across the year, you can use the graphs to compare results and see how your soils are evolving.

By observing both above and below ground you can start to make management decisions that work with your whole farm, bringing all your soils into good health.

We are part of a future where independent farms thrive

We are farmers

We have a 12 hectare family farm in Chile. As fellow farmers we fully understand the joys of farming and the difficulties. We also understand we all need to have diversified, resilient farming businesses. We created these apps originally for our own farm. After talking to neighbours we realised that no one is making digital tools for farms like ours. So we started to share what we made with farmers in Chile and then in the UK, where half of the family (and much of our small team) are based.

We enable independent farmers with digital tools

We aren’t talking Artificial Intelligence, robots and drones. Yes, they may be useful in a more distant future but there are super simple digital tools we can use today that can revolutionise the opportunities for independent farmers like ourselves.



Abby: CEO & Co-founder

Abby loves creating digital tools that enable independent farmers to thrive – both these apps and the podcast Farmerama Radio. She also helps run the farm in Chile with Tom.

Inti: CTO & Co-founder

Inti is excited about creating digital tools that are simple and easy to use on the farm.

Tom: Farmer & Co-founder

Tom is head farmer and runs their 12 ha farm in Chile (he is Abby’s dad).

Professor Jennifer Dungait: Soils Health Expert

Jenni is a passionate and inspiring soil health expert with 20 years experience in academic research and communication, with a particular specialism in agriculture. She is working with us on effective soil health monitoring and much more.

Find out more about Jenni and her research

Dr John Meadley, PFLA: Partner Organisation

John is President and a founding member of the Pasture Fed Livestock Association (PFLA). He helped create a collaborative group of farmers, soils experts and scientists to monitor soil health under pasture.

Read more about John and the PFLA

Niels Corfield: Soils Advisor

Niels Corfield has worked in permaculture and regenerative farming for over 10 years. He helps farmers build healthy soils through good management practices.

Find out more about Niels and his services