About us

How this came about and what to expect

We have worked with multiple farmers, the Pasture Fed Livestock Association (PFLA) and soils advisor Niels Corfield to develop an app with a series of low-cost soils tests that you can do on your own farm.

No paper, no writing lengthy observations, with the app you follow the list of soil tests and then quickly and easily enter a number to record your result. No internet needed.

When you get back to the office, synchronise the phone and all your measurements will be online. No need to download specialist software, it can be viewed on any computer when you login to the website.

As you take more measurements across the year, you can use the graphs to compare results and see how your soils are evolving.

By observing both above and below ground you can start to make management decisions that work with your whole farm, bringing all your soils into good health.

We are part of a future where independent farms thrive

We are farmers

We have a 12 hectare family farm in Chile. As fellow farmers we fully understand the joys of farming and the difficulties. We also understand we all need to have diversified, resilient farming businesses. We created these apps originally for our own farm. After talking to neighbours we realised that no one is making digital tools for farms like ours. So we started to share what we made with farmers in Chile and then in the UK, where half of the family (and much of our small team) are based.

We enable independent farmers with digital tools

We aren’t talking Artificial Intelligence, robots and drones. Yes, they may be useful in a more distant future but there are super simple digital tools we can use today that can revolutionise the opportunities for independent farmers like ourselves.


Abby: CEO & Co-founder

Abby loves creating digital tools that enable independent farmers to thrive – both these apps and the podcast Farmerama Radio. She also helps run the farm in Chile with Tom.

Inti: CTO & Co-founder

Inti is excited about creating digital tools that are simple and easy to use on the farm.

Tom: Farmer & Co-founder

Tom is head farmer and runs their 12 ha farm in Chile (he is Abby’s dad).

Annie: Community Lead

Annie is interested in how regenerative agriculture practises can help farm businesses become more resilient, including her own family’s mixed beef and arable farm. To further her knowledge she is currently studying an agriculture course at the RAU alongside working for Vidacycle.

Biel: Programmer

Biel studied environmental science and then data science. Born and raised in Mallorca he has always been in contact with the traditional farming community on the south of the island. Biel is constantly curious about ecology and our human relationship with nature, and is working to ensure how technology can improve this.

Eliza: Community Development

Eliza grew up on the Groundswell farm, where she became fascinated with the natural world and how to preserve it. She studied Zoology to learn more about conservation, and has now re-focused her attention to learning about regenerating the soil and increasing on-farm biodiversity.


Niels Corfield: Soils Advisor

Niels Corfield has been working to deliver a truly sustainable food system for over 15 years. He helps farmers build healthy soils through good management practices, permaculture and regenerative farming techniques.

Read Niels's blog

Dr John Meadley, PFLA: Partner Organisation

John is President and a founding member of the Pasture Fed Livestock Association (PFLA). He helped create a collaborative group of farmers, soils experts and scientists to monitor soil health under pasture.

Read more about John and the PFLA

Professor Jennifer Dungait: Soil Health Expert

Jenni is the editor of the European Journal of Soil Science and a passionate and inspiring soil specialist with a particular specialism in agriculture – she offers brilliant insights into soil through her consultancy Soil Health Expert. She is working with us on guidelines for effective soil health monitoring.

Find out more about Jenni and Soil Health Expert

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